![]() Double-check that conversions match your target account list. ↳ Account targeting: Get super crisp on your target account criteria. If you’re thinking of spinning up an experiment in this vein (or if you’ve been currently running one with lackluster results), here are a few tips to follow and guardrails to not get tripped up: That said, the gift card motion isn’t for everyone. I’ve even had someone come up to me at a trade show and say they recommended our product to peers after sitting through one of these demos. ↳ It’s a way to get the word out to the right people (even if they don’t convert until years down the line). ↳ I’m hard-pressed to find a more cost-efficient method for booking a 1:1 meeting with an ideal persona for sub $500 (and in many cases sub $250 with optimization). ↳ It works-I’ve seen deals close in less than 30 days. ↳ Double hit on budget (ad cost and gift card cost)īut I’ve turned the corner to some extent. If you don’t know what I’m referring to, the gist is pretty much straight bribery as a marketing offer-give a gift card in exchange for taking a discovery/demo call to pitch your product.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |